Digital Personalisation: The Holy Grail of AI

Digital Personalisation: The Holy Grail of AI

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Digital Personalisation: The Holy Grail of AI - Idea Blog

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Digital Personalisation: The Holy Grail of AI

 

(26.12.2017 – Idea Blog)

 

 

At present if you do an online search for, say, car hire firms, you will suddenly find ads appearing for car hire firms on your computer. This is one way businesses target products and services to you.

 

 

For the future the major tech firms around the world are developing Artificial Intelligence, AI, that can take digital personalisation even further. With access to your emails, location, messages and phone conversations etc., (leaving aside issues of privacy) they can push ideas, products and services when and where you will want them. (Such AI technology could be used, for example, by insurers to assess an individual's risk better). Becoming in effect digital pushers. This is the holy grail for AI.

 

 

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