You Need to Improve your Digital Experience Now

You Need to Improve your Digital Experience Now

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 You Need to Improve your Digital Experience Now - Idea Blog

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 You Need to Improve your Digital Experience Now

 

 

(09.11.2017 – Idea Blog)

 

 

 

Does your users’ online digital experience matter more to your brand than their offline experience?

 

Nowadays, your customers are likely to first interact with your business online and maybe via a mobile device. "Your digital experience is your brand," according to Lew Cirne. Your customers’ digital experience will probably define your brand to your customers.

 

User experience, online and offline, is important, but as user contact will most likely be online first, your users need to have a good online experience of your business.

 

Obviously, your offline user experience matters also. If you are restaurant or airline then even if your customer’s online experience is great but your offline service is not then the customer may not return.

 

User experience online of your services will come to represent the sort of company that you are to your customer.

 

Brand management and brand strategy is more dependent on technology nowadays.

 

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